Is it really true that 89% of the emails we receive are “spam related”? As with any statistic, it’s all in the definition, and the definition of spam. If spam is simply unwanted emails, then I have to agree. I am not sure if anyone has any research or views, but I suspect spam is actually hurting a brand more than it’s helping. A snapshot of my inbox suggests that the spam culprits are those big enough to have a marketing department – and herein lies the problem, big marketing departments with pointless targets. One example sitting in my inbox today is from primelocation, it smells like they have sold my data to a company who are flogging books on foreign exchange day trading. Now is this really helping you?