Absolute rubbish?

Is it really true that 89% of the emails we receive are “spam related”? As with any statistic, it’s all in the definition, and the definition of spam. If spam is simply unwanted emails, then I have to agree. I am not sure if anyone has any research or views, but I suspect spam is actually hurting a brand more than it’s helping. A snapshot of my inbox suggests that the spam culprits are those big enough to have a marketing department – and herein lies the problem, big marketing departments with pointless targets. One example sitting in my inbox today is from primelocation, it smells like they have sold my data to a company who are flogging books on foreign exchange day trading. Now is this really helping¬†you?¬†

One thought on “Absolute rubbish?

  1. Email is a format of communication. Spam is rubbish, in order to recycly the technology, write when you mean it – say it’s an explanation to misunderstanding; clarification to inarticulation; instruction to execution; feeling expression and/or delivering messages on latest marketing promotion. Besides arouse your interests/attention to certain fact, deliverer could have certain consciousness to email is imperative on definition. No more spam but to make more sense.

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