Can you remember when you first saw Google Earth? I initially remember not believing that the concept of such vast data gathering was possible. In the last twenty minutes I have visited a small road in the Australian Bush and the Arch of Trumph in Pyongyang. How can anyone not be impressed. The world is whirring away, indexing everything we have; From some of the most precious art (Google Art Project) to our “likes” of all things. I think it’s fair to say that this indexing is in our character, it’s what we do before we try to understand, but the big difference now is the sheer quantity of data. The new data of indexed data is something we are going to have to learn how to put to good use.