I read about a company that was looking to increase their bottom-line by increasing various performance metrics of their sales force. The business plan was almost entirely focussed on “selling better” which would presumably and hopefully result in more sales.
If a product needs to be “sold”, where “sold” includes some degree of persuasion or cajoling, then does this mean the real focus ought to be on the product or service?
If the effort went into making the product better, one that was actually wanted, then the only remaining effort need be in a marketing function where marketing serves to make people aware of the product.
After all, if you have ever “been sold” something you didn’t want, you are almost certainly going to resent the company.
In fact I have to keep reminding myself about this basic tenet in other things, basically focussing on sales is just cutting the corner off product betterment.